Email marketing and blogging always go hand in hand. This is no secret to anyone. Newsletters provide blogs with an excellent opportunity to establish closer contact with subscribers, expand contact base and even monetize content. So, if you run a blog and you still do not have mailings – read and note!
Give incentive in the form of a subscription
Your blog is visited precisely because of the content you create. So why not offer regular readers something unique for a subscription: a book, additional articles, research, recipes, etc. Use lead magnets. In addition, the preparation of such materials will show all your professionalism, creative skills, and abilities.
Redirect blog content
A blog is a great storehouse of newsletter information. Of course, you already send announcements of your new posts in subscriber’s messages. However, try to redirect readers to earlier posts that have already gained enough views and are highly rated for your site.
Reinforce the content with guest blog posts.
Placing your own posts on other people’s blogs is a great opportunity to increase your awareness and attract additional traffic to your blog. In addition, it may attract new subscribers.
Promote your content on social networks
Social networks are another tool for increasing the subscriber base. Post announcements of blog posts on personal pages on social networks or in specialized groups, relevant topics, and interests.
If you want significantly increase the subscriber base using social networks, then try to conduct a contest giveaway or survey.
Supervise the content
Another way to increase your readership is to share the latest news and research on the topic of your blog. You can simply repost the information or make a quality rewrite based on your own views on the material. Only you decide. However remember, who owns the information, he owns the world.
If you are still stressed about writing an email so here are some tips and tricks you can apply to your emails each and every time. The easiest way to start your mailing gurney is to use Emma, and who knows maybe you’ll even learn how to write the best email ever.
- Start your subject line with a hook.
If you’re trying to write the best email ever, you’ll first want to hook your readers. A killer subject line could be the difference between an opened message and a trashed one.
- Make your preheader text interesting.
As important as subject lines are, don’t forget the additional copy that accompanies them: the preheader text. The preheader provides a short summary or preview of the message inside.
- Personalize your message.
Just a touch of personalization can make all the difference to your customers, but it can also make all the difference for your business. In fact, personalized emails can improve your click-through rates by as much as 14%, and your conversions can grow as much as 10%.
- Write a brand-focused copy.
No email is complete without some copy. Quality copy is vital to good messaging, and it goes far beyond grammar and spelling. When your emails are well-written, readers have an easier time embracing your message and understanding next steps.
- Design a clean template
Similar to copy, the design is more noticeable when done poorly. Email recipients need to like what they’re seeing when they see your email. If the design isn’t user-friendly, readers are less likely to continue scrolling.
- Offer clear CTAs
Perhaps one of your best visual tools is the call-to-action (or the CTA). A CTA is an actionable link you want your recipients to click. You can use the CTA for a number of reasons—even something as simple as generating traffic to your site. You can also use CTAs to encourage users to browse your shop, make a purchase, or download a file.
Collaboration.
Follow