We will be doing a few Easter egg hunts over the school holidays! I plan on a proper one in the garden with chocolate eggs and money inside fillable ones. We’ll then use the fillable ones for more ‘treasure hunt’ style Easter egg hunts which I will organise the night before when I know it’s going to be a rainy day or when we have nothing to do. I’ll compose riddles for Florence to find the next one and I know she’ll LOVE it – she’s a mega fan of the Easter egg hunt and has been ever since her first one!
Florence on her first hunt in 2011! She loved it so much we’ve done similar hunts for Halloween and Easter each year!
We might also give this really cool virtual/real Easter egg hunt a try in Asda on 23rd March! You have eggs on an app on your smart phone or tablet and go round the store looking for hidden points of sale which you then zap with your app and the egg turns into a bunny!
There’s prizes and everything! It’s turning virtual fun into reality fun, combining the two – how cool is that! Even if you don’t have a tablet or a smart phone the Asda events staff will be there with iPads so no one has to miss out! I’m sure Florence will think the more hunts the better and adding a virtual/real one to the list will be just up her street! Read the press release below for more details!
Zappar and Asda bring to life the classic Easter Egg Hunt
Zappar, the leaders in Augmented Reality (AR) – enabled products and entertainment experiences, has teamed up with Asda supermarket for the UK’s first-ever augmented reality enabled Easter Egg Hunt. Asda shoppers will be delighted to set off on an in-store Easter Egg Hunt, guided by an augmented reality Easter Bunny powered by Zappar. The fun will be taking place from 10am – 4.30pm on Saturday 23rd March.
Specially designed Easter Egg point of sale will be hidden around almost 400 Asda stores across the UK for children and adults to discover. When zapped using the Asda app, each egg will transform into virtual 3D Easter Eggs revealing an Easter Bunny hidden inside that will display a secret letter. The letters will form a password that once completed, will entitle the successful treasure hunters to a free gift!
Shoppers will only need to download the free Asda app onto a smartphone or tablet and then get zapping in Asda stores across the country. The fun starts when the Easter Bunny will leap out of his hole from a floor mat and tell kids and their parents all about this magical hunt. It will also be possible to pose with the AR Easter Bunny to take photos and video to share with friends!
For those without a smartphone there will be Events staff on hand with iPads so everyone can enjoy the fun.
And the magic of this augmented reality Easter Egg Hunt does not end in store! Participants will be able to take home a face mask from stores that when zapped, replaces the wearer’s head with that of the Easter Bunny.
This exclusive experience has been made all the more possible with the recent installation of Wi-Fi in all Asda stores.
Max Dawes, Head of Partner Relations at Zappar, said: “Our specialism at Zappar is in creating AR-enabled products and entertainment experiences! Everyone loves an Easter Egg Hunt; it is definitely one of the highlights of the holiday in many children’s minds. To be able to provide a sprinkle of Zappar magic dust to the in-store experience and create the first ever augmented reality Easer egg hunt in partnership with Asda on such a grand scale is just fantastic.”
Steph Hughes, Head of Events Marketing at Asda added, “The AR Easter Egg Hunt is a great way to get across the Asda personality and another example of how Asda stores are a destination for mums and kids. We are really exciting to be embracing this new technology and incorporating it into the Asda app. Hopefully everyone enjoys meeting the Easter Bunny!”
Kate Cuthbertson, Head of Mobile Innovation at Asda added, “More than two million Asda mums have already downloaded our mobile grocery app to do their online shopping with, saving them stacks of time which they can then spend with their families. We are now looking at how the app can come to life inside our stores so we can help make the shopping experience more fun and enjoyable for them and their families. Free WiFi in all our stores opens up all sorts of exciting opportunities, including the use of augmented reality (AR). Our Easter Egg hunt is a fun way to promote the Asda mobile app to even more of our customers, demonstrating how easy it is to use, while wowing them some amazing new AR technology.”
Follow