Why Does Shopping Make You Happy? Buying something brand new can be a source of great joy and pleasure for many people. The point is not what is being bought (we all like different things, after all), but rather that the act of buying does something to make us feel happy, whether we’re purchasing clothes, books, housewares, technology, or any number of other things. Some people find retail therapy helpful in relieving stress, and this idea is not without merit. […]