Does colour affect our home’s selling powers?

Colour is an important influence in our lives, as different shades evoke certain feelings and even memories. But have you considered its importance especially you’re trying to sell your house fast?

Certain colours can help your property when potential buyers are viewing, so it’s essential you consider your palette carefully. People want colour to be pleasing to the eye, so pastel shades and lighter colours will always go down well.

There’s psychology behind certain colours, as blue shades create feelings of calm and peace in a room (good for a bedroom) while yellow gives the impression of fun and energy – great for an entryway.

Consider colour in terms of marketing, because that’s essentially what you are doing when selling your home, and how brands use colour to suggest certain ideas and convince buyers they need to make the purchase.

However, while red and yellow are popular colours for brands, they are a risky idea for the home. Both are bold, bright colours that might appear too strong in small rooms, but could be used on a feature wall if you really want to brighten up a space. Most people opt for yellow in a kitchen environment and red perhaps in the living room.

This was our old living room with very red sofas but neutral walls. Thankfully the bold red didn't put our buyer off!
This was our old living room with very red sofas but neutral walls!

White or magnolia are always good calls, for while they might be perceived as boring by some, they are great when it comes to selling a home because they create the illusion of a blank canvas.

If you also remove photos and pictures from the wall and leave them clean and fresh, buyers are going to imagine their own possessions on those walls. However, if they are greeted with a striking yellow wall that’s not to their tastes they might not feel the same way.

Browns, greys and earthy tones evoke feelings of comfort and warmth but shouldn’t be painted everywhere. Embrace the feature wall with the living room painted a soft cream with a darker brown on the centre wall to draw the eyes towards the fireplace. It can also help make the room feel larger.

When considering colour, it’s also important to take into account the amount of light in the room. A soft grey can turn to a lavender in a poorly lit room or turn a crisp white in a dim shade.

We really tried to accentuate the light box that our bay window offered!
We really tried to accentuate the light box that our bay window offered!

However, it’s not just paint we need to consider. Furnishings, accessories and curtains can also make an impact in a room and are relatively cheap ways of making an impression. You can still reflect your personality through these items but the buyers also know that if they don’t like the colour you’ve chosen it will be going with you, and they don’t need to do any work.

As you can see from this other picture of our old living room, we had quite a lot of idying to do before we let the buyers around!
As you can see from this other picture of our old living room, we had quite a lot of idying to do before we let the buyers come round!

A bold blue introduced to the living room via some throw cushions or a mint green on the kitchen worktop will allow you to reflect your personality in your home while buyers look round but without running the risk of offending anyone.

Colour definitely affects our home’s selling powers. As buyers place their own feelings associated with colour to a room it’s important that we keep things relatively neutral.