Simple Yet Effective Things You Can Do To Protect Your Business’ Online Presence

Simple Yet Effective Things You Can Do To Protect Your Business’ Online Presence 

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These days, a strong online presence essentially makes or breaks a business. 73 percent of internet users in the EU made online purchases in 2020, according to Eurostat. The strength of a business’ digital presence not only on its ability to generate conversions and its staying power, but on its resilience against security breaches and data loss as well. Just as you would use online information to do things such as gain insight on your competition, it’s also prudent to fully leverage digital means in order to preserve your online presence.  


Perform Digital Hygiene


Digital hygiene is the act of cleaning up exploitable weaknesses and risk factors in all aspects of your digital presence. This includes such things as managing your security software and firewalls, updating passwords and other credentials, and trimming the information you put up online. In so doing, you limit the avenues through which hackers can tamper with personal and business-critical data. 
Apart from the obvious password changes and security question updates, it would also be beneficial to set up two-factor or multi-factor authentication and other account hijacking countermeasures. While you’re at it, you might want to update privacy and security settings on the apps and services you use, as well as reduce the amount of administrator accounts to decrease the chances of corporate espionage. Trimming unnecessary online information entails cleaning up junk emails and subscriptions, as well as uninstalling unused apps and deactivating defunct accounts.  


Invest in Digital Preservation and other Data Protections


Now that much of the commercial world is in the cloud, business-critical data, as well as the data of your clients and employees, can become lost even without the intervention of bad actors. Everything from tech obsolescence to something as simple as a power interruption can take away access to vital information forever. That’s why a crucial part of protecting your online presence in the modern day is investing in data protections. 
Once you throw hackers into the mix, things look a lot more bleak for businesses with improper data protections. Ransomware transactions remain immensely lucrative, with payouts averaging at $102.3 million for every month of 2021. As their methods remain unchallenged, they grow bolder, demanding more and more money each time. Ransomware attacks are usually centred on encrypting your business data and rendering it inaccessible, after stealing any sensitive information to use as extra bargaining chips. Employing archiving services can help you circumvent this DDoS and retain online access for both you and your clientele. Meanwhile, preemptive data erasure will save sensitive data from being leaked to the public, as long as you can detect when a third party is trying to gain access to your files as it’s happening. Familiarise yourself with data protection tools in order to form a strong baseline of defence for your business. 


Engage in Active Monitoring


The saying “the best defence is a good offence” applies to digital security as well. If you actively monitor possible online threats, you can more readily mount a defence once they decide to attack you. Or better yet, you can remove them before they can move against you. The most basic way you can do this is by googling your business’ name to see who might be impersonating you. Another way would be to get involved in digital security communities to find out about the latest threats and how to combat them. Reporting suspicious emails and abusive accounts when you see them also contributes to keeping the web a safer place for businesses. 
Protecting your online presence extends beyond these three things, but if done right, they can form a solid system that can shield your business from most threats. As long as you stay on top of things by constantly researching new threats and ways to combat them, you shouldn’t need to worry about ransom attacks or sudden data loss.

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